Artists relationship with audience

Almost all of the audience to Harry styles are previous "Directioners" (fans of the band One Direction). These Phsychographics lead me to believe that the majority of Harry Styles's audience are girls in there teens. Although this is Harry Styles's main audience, One direction was also known to have 14% of over 65s in the UK as fans of there band. This could easily mean that they have also transitioned over to Harry Styles's new album. These demographics show us that Harry styles's audience is extremely variant. We know that the audience is incredibly large because of the statistic that 18% of under 25s were fans of one direction. And it is a fair assumption that almost all of those fans are now fans of Harry Styles as a stand alone artist. We also know that Harry Styles is very popular through his demographics based off of the fact that he sold 230,000 album units in the week ending May 18.

These statistics lead me onto the topic of which magazine I want my artist to be advertised in. The magazine that I have looked at so far are:

• Kerrang
• Q
• Billboard

Kerrang Magazine

Starting with Kerrang I found that it wouldn't have been the best decision. This is due to the Psychographics of the magazine. What the phsycographics show us is that the majority of the readers of kerrang (59%), are male. This is too big a factor to ignore as most of the audience to Harry Styles are female. This does on the other hand leave us with 41% of the audience to the magazine being female, and 69.5% of all of the customers being between the age of 15-24. As this is the age range of Harry Styles's main audience it proves his demographics as a singer to correlate nicely with the demographics of the magazine.

Q Magazine

Looking at these statistics I feel that one of my better options for which magazine I will advertise my artist through is Q magazine. This is based off of not only there demographics and demographics and how they correspond with the artist, but also with the people that are commonly seen on there front cover. For example, most people that like Harry Styles also like Ed Sheeran, and as Ed Sheeran is seen on the front of Q magazine, then it is easy to assume that Harry Styles could also be on the front cover. This is also easy to presume as they have similar music interests. They were said to have had a "jam together" in the daily mirror.

Readership for Q magazine:











Billboard magazine

Billboard magazine has advertised for a variety of artists including Zayne, Beyonce Foo fighters, and many more. They are an American brand that is owned by 'Hollywood Reporter-Billboard Media Group'. Based off of the previous artists and bands that I have seen on the front cover of this magazine, I would say that this magazine would be perfect to advertise my artist through. This is because after looking through the different people that have stared within and on the front of the magazine, I found that a lot of the artists advertised through this magazine, although they do not share the same genres of music, they do share very similar demographics in that there main audience are teens and young adults (just like my artist).






In conclusion I would say that the best magazine option for my artist to advertise themselves through would be Q magazine. This is because of the wide variety of artists that they have on there front covers. This is vital for the magazine that I publish my artist through due to the fact that it is a very unique type of music that he has released this year. The readership of this magazine correlates so well with the audience of Harry Styles as well, which means that he would hopefully be able to pick up more fans through the magazine.